Social Media Policy & Guidelines

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Social Media Policy & Guidelines

Centra has a number of corporate social media accounts that are used to communicate strategy, events, and marketing materials to the surrounding community. These platforms are intended for social consumption only and will never provide diagnosis or strict medical information. The following are the accounts we have accessible as well as our full guide for social media practices and policy. 

Official Social Profiles

Facebook

Twitter

Instagram

LinkedIn

YouTube


Social Media Policy & Guidelines

SOCIAL MEDIA POLICY
SCOPE:  All Centra workforce members.

PURPOSE: To provide guidelines for the use of social media by Centra workforce members, including but not limited to credentialed and/or privileged providers (whether employed or non-employed), employees, Board members, contractors, students and volunteers.

DEFINITIONS:

Social Media - includes, but is not limited to, the following platforms: blogs a workforce member develops, articles, blogs or sites on which a Centra workforce member comments, social network sites such as Facebook, Twitter, MySpace, LinkedIn, Google+, and Pinterest, online chat rooms, and other internet sites

POLICY:

Social Media encompasses a broad sweep of online computer activity, all of which is trackable and traceable. Social Media includes, but is not limited to, the following platforms: blogs a workforce member develops, articles, blogs or sites on which a Centra workforce member comments, social network sites such as Facebook, Twitter, MySpace, LinkedIn, Google+, and Pinterest, online chat rooms, and other internet sites. All Centra workforce members must abide by Centra's Social Media Policy, and must always:

1.     Be thoughtful and use good judgment about how they present themselves as a Centra workforce member, whether posting to their own sites or commenting on others' sites.

a)     Must avoid making statements, posting photos or videos which may adversely reflect on Centra, impact Centra's reputation, or disparage Centra, its employees or its patients.

b)     Will not use any Centra branding within Social Media, including but not limited to the Centra logo.

c)     Shall not discuss confidential and/or patient-related information on social media or networking websites.

d)   Must use first person when communicating in personal social channels so it is clear that the opinions expressed are those of the workforce member, and not a direct statement on behalf of Centra.  

d)   If the workforce member communicates anything regarding Centra from a personal page, it must be explicitly stated what the workforce member’s role with the organization is.

2.     Ensure that Social Media activity does not interfere with work commitments and responsibilities. Accessing Social Media during work hours, even from personal electronic devices, is not permitted unless required to perform assigned job duties. Workforce members are on notice that all internet activity at Centra is monitored.

3.     Adhere to all laws and regulations, including those involving: copyrights, proprietary financial information, intellectual property, patient care, and other confidential information. For additional information, see Centra's Confidentiality/HIPAA policy.

4.     Make it clear in all Social Media posts that such post strictly represents the opinion of the workforce member and has neither been endorsed by nor is necessarily the position of Centra.

5.   Refrain from “friending” any patients on social media channels, unless a pre-existing relationship was established before care commenced, in which case, workforce members are still required to maintain confidentiality in all cases regarding the patient’s information AND information pertaining to Centra’s internal practices.

6.   If someone from the media or press contacts a Centra workforce member about posts made in Social Media related to Centra in any way, the workforce member must alert his/her supervisor and contact the Marketing and Communications department before responding.

7.   Remember that, as a general practice, Centra does not endorse specific people, brands, or products and therefore the workforce member should not endorse any of those entities and appear to do so from a corporate standpoint. If personal endorsements are made on a personal social account, those statements must be explicitly expressed as opinions of the workforce member only.

Based on security concerns, Centra reserves the right to monitor social media posts when Centra is mentioned.

In the modern world of social media, social networking could rise to the level of presenting professional boundaries issues among workforce members and patients.  See Professional Boundaries Policy for more information.

All representations on behalf of Centra in Social Media platforms must be initiated and authorized by the Centra Marketing and Communications department.  This includes all Centra websites, YouTube pages, Facebook pages, and Twitter accounts.  All Social Media platforms created without prior authorization from Marketing and Communications are subject to review and may be amended or removed .

If a specific department/unit within Centra requests a Social Media presence, a formal application and review process is required. Applications and guidelines are available from the Marketing and Communications department. Approved accounts must commit to consistent posting, have a specific purpose and relevant content, thoroughly monitor comments and engagement, agree to share all newsworthy content or stories that apply to a larger Centra audience with Marketing before sharing on social media, and avoid implementing social campaigns without Marketing approval. 

All formal Centra social media accounts must be added and monitored to Centra’s corporate Hootsuite platform. 

Remember that Centra regularly monitors all social media to ensure compliance with this policy and others, and to ensure safety for all workforce members and patients. 

Violation of this policy may result in disciplinary action, up to and including termination of employment. Violations of this policy must be immediately reported to a supervisor, Human Resources and the Communications and Marketing department.

FORMS:  If a specific department/unit within Centra requests a Social Media presence, a formal application and review process is required. Applications and guidelines are available from the Marketing and Communications department.

INTERDISCIPLINARY REVIEW:           

Human Resources, Marketing and Communications, Corporate Compliance, Legal