Strategic Plan Overview

Centra Health

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Strategic Plan Overview

MISSION: Why We Exist

To improve the health and quality of life for the communities we serve.

VISION: Our Hope For The Future

Pursue Excellence. Inspire Hope. Advance Health & Healing.

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Respect & Kindness
Respect & Kindness
  • Centra Caregivers identify a need and go above and beyond to help patients, visitors and each other.
  • Centra Caregivers smile, make eye contact and greet others.
  • Centra Caregivers humbly apologize when we fall short of expectations.
  • Centra Caregivers steer negative conversations to resolution.
  • Centra Caregivers will take the time to communicate with clarity.
  • Centra Caregivers work proactively to resolve conflict and seek opportunities to cooperate with others.
  • Centra Caregivers are aware of their impact on others and the organization.
  • Centra Caregivers encourage best practice in everything they do.
  • Centra Caregivers understand the need to advocate for high quality and a safety-first culture.
  • Centra Caregivers are curious – they embrace lifelong learning, ask questions and encourage others to ask questions in order to continuously improve and expand their skills and knowledge.
  • Centra Caregivers are disciplined in setting and exceeding measurable and actionable goals (e.g. Foundational Five).
  • Centra Caregivers’ behavior will align with the best interests of Centra.
  • Centra Caregivers demonstrate a sense of personal responsibility for the long-term financial vitality and sustainability of Centra.
  • Centra Caregivers safeguard and appropriately use Centra assets (human & capital).
  • Centra Caregivers understand and accept that they are accountable for the results related to the work they are assigned.
  • Centra Caregivers protect and take care of the needs of others.
  • Centra Caregivers do the right thing even when no one knows.
  • Centra Caregivers own their words and actions.
  • Centra Caregivers can be trusted to do what they say they will do, when they say they will do it.
  • Centra Caregivers are respectfully honest and direct.
  • Centra Caregivers believe honesty is the foundation on which coworkers build trust.
  • Centra Caregivers are committed to creating positive outcomes.
  • Centra Caregivers collaborate openly and honestly.
  • Centra Caregivers promote and celebrate the success of others more than themselves.
  • Centra Caregivers go above and beyond to meet the needs of patients, visitors and one another.
  • Centra Caregivers work as a team to achieve our goals.
  • Centra Caregivers assume positive intent.
  • Centra Caregivers learn from adversity.
Equity & Inclusion
Equity & Inclusion
  • Centra Caregivers create an environment in which all individuals or groups can feel acknowledged, welcomed, respected, supported and valued to fully participate.
  • Centra Caregivers create space where everyone is treated  fairly, has equal access and opportunity.
  • Centra Caregivers celebrate, appreciate and seek to understand the differences and gifts of everyone including each other, patients, guests and visitors.
  • Centra Caregivers courageously share their perspectives and encourage others to do the same.
  • Centra Caregivers use our differences and similarities
    to achieve our just cause.



People First

The people first theme focuses on our most important asset: our people. Supporting and nurturing our people through a culture that values development, attracting and retaining diverse talent within our organization. We strive to create an environment where every Caregiver is valued, connected to purpose, and finds and shares joy in their work.

Culture of Safety & Quality

By implementing a Just Culture and problem-solving methodology, we will focus on quality and patient safety as a core value where zero patient harm is our pursuit. We will strive to empower Caregivers to be problem-solvers, to use their critical thinking skills and experience to identify and address opportunities for improvement in a workplace that is free from fear.

One Centra

Centra will act as one system in our approach to brand and service standards, operations, management, governance, allocation of resources and delivery of healthcare. We will leverage the strength our diversity and systemness to accelerate performance improvement.

Community Health & Value-Based Care

It is important that Centra serves the health care needs of our local and regional communities. We are committed to fostering strategic relationships with community stakeholders and partners in order to improve health for all. Focusing on the Community Health Needs Assessment, we seek to expand access and create value, transforming the health of our communities.

Performance Excellence

This theme will focus on the relentless pursuit of excellence through the continuous review, adaptation and improvement of our Caregiver and patient experience, community trust, financial stability and engagement.