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Marketing Hub

Our team of marketing, strategy, and communication experts are here to provide the support needed to develop collateral that assists in the strategic marketing goals for the organization.
Centra Health

Our approach

As a corporate organization, it is extremely important to make sure that brand awareness and consistency is a part of the excellence that we provide to our community, our staff and our providers. In the same vein of leaning into excellent healthcare practices for our patients, part of that responsibility extends to the brand in visualization and interaction. 

Our team exists to help bring life to the corporate brand through a strong storytelling and communication. We seek to present a unified brand to represent One Centra for all hospital locations, service lines and community initiatives.

Meet the Marketing and Communication team

Our team is comprised of experts and specialists who bring many skills to the table from strategy and implementation, analytics and storytelling, to design and creative. 

Diane Ludwig
Senior Vice President, Chief Marketing & Communications Officer
Email Diane

Communications & Public Relations

Stephanie McBride
Director of Communications & Public Relations
Email Stephanie

Lauren Byrum
Communications & PR Specialist
Email Lauren

Emelyn Gwynn
Communications & PR Specialist
Email Emelyn

Cami Smith
Digital & Content Marketing Strategist
Email Cami


Marketing Team

Diane Pew
Director of Marketing 
Email Diane

Robin Frey, MBA
Marketing Business Partner
Email Robin

Kathleen Davis
Marketing Business Partner
Email Kathleen

Taylor Cooke
Marketing Business Partner
Email Taylor

Alyssa Mendoza
Graphic Designer
Email Alyssa

Lindsey Mason
Graphic Designer
Email Lindsey

Jacob Smith
Graphic Designer
Email Jacob



2022 Local General Hospital TV Spot Bronze Winner Award

2022 Local General Hospital TV Spot Gold Winner

2022 Publication/Internal Newsletter Gold Winner


The purpose of this hub is to provide you with the information and tools you need to execute on when putting pieces of the brand into place. Whether you are a community member or patient in need of more information, or a staff member or provider looking for help to communicate about an initiative, these resources are here to support you.


Marketing projects