The key to brand identification
As a crucial component in representing Centra, it is imperative our logo is always used consistently.
Logo guidelines
Following these logo guidelines will guarantee brand clarity and legibility.
Application and use
A reminder that our logo comes in horizontal and vertical styles to best fit spacing needs. Use the horizontal icon in horizontal spaces and use the vertical icon in vertical spaces.
The correct way to use a Centra logo
Use the logo in full color when at all possible.
- On light backgrounds, use the logo with teal type and colored icon.
- On dark backgrounds, use the logo with white type and colored icon.
- On backgrounds containing imagery, use the logo with white type and white icon.
The incorrect way to use the Centra logo
- Do not place on merchandise, billboards or items not previously approved through Centra Marketing.
- Align the logo with corner margins when not centered in the design. Clear space rules still apply.
- Do not use the logo with only the type or only the icon. Centra’s logo must always be displayed with both elements.
- Do not place on color with insufficient contrast.
- Do not rearrange the icon and type elements.
- Do not alter or swap the colors in the icon or text.
- Do not skew or stretch.
- Do not use different typefaces or fonts.
Clear space and minimum sizes
- Our logo and icon should always be placed consistently so that it is easy to find.
- For appropriate spacing around the logo, the logo should be placed at least a radius of the icon away from other elements, and should never be lost amongst other visual elements.
- For small places, do not use the logo or icon at dimensions smaller than the specified minimum size of 45px or 0.625in.
